The cat is outta the bag, and the stock market has shown what the news can do to the value of a stop. XM had the most in percentage increase on March 24th 2008, with an increase of 15.49%. At $13.79 a share, it is too late to get a 15% return on your money. I feel it is risky for any investor to jump in thinking they can make a quick buck. XM and Sirius have huge competition against free radio, HD radio, MP3’s, iPods, and all sorts of other media. If you think that satellite radio with a paid subscription is the wave of the future, then ask yourself, how many people can you count that have satellite radio? I bet it is not that many. I think the marketing could use a boost, but more importantly, the price needs to come down. When things are free and pirating is not hard to do, a paid subscription is not a viable option for people.