Rick Ross has come out and publicly challenged formula 50 and stated he will outsell him with his new album ‘Deeper than Rap’. We all know 50 is very good at burying MC’s that challenge him, nonetheless one thing 50 isn’t good at is making people in the south more computer literate. It is obvious to me the reason album sales from southern rappers are better performing compared to their East Coast competitors, is directly related to East coast people and northern most people being more computer saavy.

I think this challenge presented by Ross is a good challenge, and there is a decent possibility he can win. 50’s  numbers have been decreasing in years, mainly due to him strategically betting himself against popular artists. Ross is not hott, but he does have a few great features on his upcoming album (Lil Wayne, Busta Rhymes, Mary J. Blige, and Avery Storm). These artists alone may push Ross up the charts.